Heeg Commercial Consultancy


City Farming

 City farming or Vertical farming is the practice of producing food  in vertically stacked layers, vertically inclined surfaces and/or integrated in other structures (such as in a skyscraper, used warehouse, or shipping container). The modern ideas of vertical farming use indoor farming techniques, where all environmental factors can be controlled. These facilities utilize artificial control of light, environmental control (humidity, temperature, gases...) and fertigation. Most vertical farms use techniques similar to greenhouses. The market for city farming is young with an exceptional outlook to grow by two or even 3 digit numbers, based upon the analyst reports.

Challenge An increasing number of entrepreneurs is investing in this promising market. What is the case  in this market and all relatively new markets is the many challenges for the entrepreneurs. How can you build a positive business case? What is the total market?, Who are your customers?, what are you growing?, what does a field yield? What do you need to support the process?  We have seen that companies have solved the issues regarding sales and marking but the operational side of the business model stays a big challenge. There are almost no solutions available on the market that are  specifically build to support this market segment.

Solution We are engaged with a small Dutch start-up and we did something remarkable: We build the Grow Computer. Rather then adjusting existing solutions that are used in the Greenhouse industry, we looked at the process and described every single step you need to take to grow corps, herbs or other greens in a vertical environment. Additionally we designed and build a solution that fully automated manages your process to grow crops. Climate control, water management, fertigation,security and (online) reporting are all in your hands reach. Every step in the process is not only included but also includes a double check and the best thing is; you can manage and monitor this process from your smartphone

Efficient Because we  closely manage every step in the grow process and because we can monitor every single element that has an effect on this process, we are able to maximize the crop yields. Another advantage of our solution is that the process will become very stable and predictable in terms of flavour, colour and grow cycle. You will get a higher production and a better end product with less investment in time and resources.

70% Cost saving From our contacts in the industry we have learned that our solution is between 20 and 30% of the cost of the traditional solutions that are currently used. With a cost saving of up to 70% it is much easier to build a profitable business case, make more money and it also allows you to extend your portfolio by growing herbs or other greens that you could not offer before. The best thing is that with our proprietary management system the whole process is not only automated but also fully management and you will get access to on line, real time reporting, enabling you to pro-actively manage all costs during the process.

Interested We trust we have your interest now, please do contact us to find out how we can help make you business more profitable or how we can help you get stared in this very exiting market. We are looking forward to make our world a little greener together.

Introduction Please find here under the presentation of our Solution the Walter Pro